January is by far one of my favourite times of the year! Setting goals, intentions and resolutions for the upcoming year gives me direction, focus and energy like no other activity, and January is a GREAT time for all of us in the meetings industry to hit the “reset” button on our businesses and our meetings. I’ve detailed a few goals for meeting planners and event planners that go beyond the personal intentions to “eat better and exercise more.” See if these resolutions will resonate with YOU as a meeting planner this upcoming year!
New Year’s Resolutions and Goals for Meeting Planners and #Eventprofs
- Schedule time for more professional development – there can never be enough PD and continuing learning for our industry, and if you didn’t get a chance to partake in any adult learning last year, this may be the year to fit in some additional conferences and courses:
- Take a break from social media – I love my social media, especially LinkedIn, but social media noise can be overwhelming and often the clutter means I’m not really retaining any of the great information I’m reading. Try to focus on one platform and relieve yourself of the FOMO by not spending hours a day getting caught up on all the platforms.
- Ramp up your social media – contrary to what you may think, this is not counterproductive to resolution #2. By focusing on building your presence on ONE platform, your personal and professional brand will gain more recognition and attention from your target audience. All the platforms love a committed and contributing user; be a thoughtful and engaging user this year!
- Eat, sleep and exercise…. especially when you’re on the road taking care of your meetings and conferences. Check out this post on my travelling mantra – R-E-S-E-T – and parlay more balance into your road warrior lifestyle.
- Try something NEW in your meetings! This could be the year you shake things up at your conference and try some new ideas! Engaging your attendees through ideas and innovation will keep them coming back, year over year. If you’re going to try something new and you’d like to share your story, Stephen and I invite you to share with us through our #2020Stories initiative that you can learn about here. We hope to hear from you soon!
- Incorporate the latest trends – Trends change year to year, and staying ahead of the curve will keep your delegates energized about your meetings. Our latest 2020 Trends Guide is now available for download; use these as a springboard for your next conference creativity session.
- Improve delegate satisfaction – there are lots of financial and numerical goals you can set around your meetings, but this one particular goal will help you meet/exceed all the other numerical goals you set. By striving to impress your delegates, you’ll bring them back (as well as sponsors and exhibitors) again and again.
- Set a goal to set goals – if you don’t already, now is the time to ensure each of your meetings has a goal as well! Questions to ask of each meeting – why are we holding this meeting? Why do delegates want to attend? What do we want our delegates to walk away with at the end of the event? How will we measure the success of this event?
By keeping these goals for meeting planners in mind as you plan your year, you’re no doubt on your way to having the BEST year in both your career and in our industry. Best of luck to you! I’ll be rooting you on!
RELATED – Staying Productive While Travelling